©
Professional
Postgraduate
Diploma in Marketing
Who is it
for?
This qualification incorporates
the knowledge and skills required by marketing professionals
who aspire to work, or who need greater awareness of working,
at the strategic level.
Overview
The primary role
of strategic marketing is to identify and create value for the
business through strongly differentiated positioning. It achieves
this by influencing the strategy and culture of the organisation
in order to ensure that both have a strong customer focus. Strategic
marketers should champion the customer experience and exert
a strong influence on the organisation to adopt a customer orientation,
contribute along with other directors and senior managers to
its competitive strategy, align the organisation's activities
to the customer, and manage the organisation's marketing activities.
Profile
The primary role
of operational marketing is to plan and implement marketing
activities to support the organisation business or corporate
objectives and strategies. Marketers at this level may also
have an input to business strategy and influence the culture
of the organisation in order to ensure that both have a strong
customer focus.
Aims
and Objectives
- Contribute research and insights
to inform strategic marketing decisions.
- Influence strategic decisions
in an organisation to create value for customers and other
stakeholders.
- Manage and measure marketing
activities undertaken as part of the implementation of a customer-focused
strategy.
- Formulate, present and justify
a creative, customer-focused and innovative strategy for any
given context.
Benefits
- Achieve the highest professional
marketing qualification to ensure you have the latest skills
for effective strategy and planning.
- Set a benchmark of your competence
to keep ahead of the competition and at the front of current
practice.
- Gain an internationally recognised
transferable qualification and become an Associate Member
(ACIM) or Full Member (MCIM) depending upon practical experience.
- This qualification enables you
to work towards achieving Chartered Marketer status.
- Earn accelerated entry onto
a number of UK university Master's programmes.
Deadlines
For December Assessments
- First Friday in October.
For June Assessments - Last Friday in March.
Entry
Criteria (You must have one or more of the following)
- CIM Advanced Certificate/Professional
Diploma in Marketing.
- Degree (undergraduate or postgraduate)
with significant marketing content from a CIM-approved university
OR a non-marketing degree plus 3 years management experience.
- 6 years’ operational marketing
experience, 3 of which should be at management level.
- Other appropriate qualifications
approved by CIM.
Note: Qualifications
over 10 years old will not be considered for exemption purposes.
Downloads
How will I be assessed?
This qualification is achievable
within one academic year of part time study and is taught by
module. All modules are assessed by an examination.
Exemptions
There are no exemptions awarded at this level. You
will need to sit all 4 of the modules that make up the qualification.
Qualification Modules
Analysis & Evaluation
Module 1
The ‘strategic planning’ module
This module covers the concepts,
techniques and models involved in developing a detailed understanding
of:
- [External] the market, customers
and competitive environment
- [Internal] the organisation,
its capabilities and assets, the opportunities available to
it and it’s current performance
Strategic Marketing Decisions
Module 2
The ‘strategy’ module
This module covers the concepts,
techniques and models involved in formulating a customer-focussed,
competitive business or corporate strategy and developing a
specific and differentiated competitive position
This includes investment decisions
affecting marketing assets
Managing Marketing Performance
Module 3
The ‘implementation’ module
This module covers the implementation
stage of the strategy. This encompasses:
- Managing marketing teams
- Managing change
- Implementing strategy through
marketing activities
- Working with other departments
- Using measurement as the basis
for improvement
Strategic Marketing in Practice
Module 4
The ‘real-life case study analysis’ module
This module provides the opportunity
to explore strategic marketing in a practical setting
- It also incorporates the latest
trends and innovations in marketing
There are
no longer distinct international marketing strategy or integrated
communications modules. Instead, these elements (and finance)
are now integrated throughout the three core modules, contextualising
and conceptualising the strategic planning process. |
