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Introductory Certificate in Marketing
The
Introductory Certificate in Marketing is for anyone over the age
of 17 wishing to gain the basic skills in marketing.
It
is not necessary to have any previous experience or knowledge
of marketing to join this short course and you can choose to study
to suit your requirements and time available. You may already
be working and therefore want to study around work commitments,
or you may be looking for a job and therefore will not have time
to study during the day.
By
the end of the course you should know how to:
- Begin
to identify how customer behaviour and segmentation underpins
effective marketing practice.
-
Understand the key differences in marketing applications across
sectors.
- Apply
a basic knowledge of the building blocks that make up the marketing
tools and to identify best practice in organisations today.
- Demonstrate
a working knowledge of ICT and the application of that knowledge
to the marketing environment.
Objectives
The
objectives of the CIM Introductory Certificate in Marketing are:
- To
show how a range of environmental factors can influence how
an organisation operates.
- To
explore methods of research and information gathering and their
relationship to marketing practice.
- To
highlight the importance of understanding how customers make
buying decisions, and the factors that affect those decisions.
- To
help students identify target markets and use appropriate techniques
for addressing those markets.
- To
demonstrate how information and communications technology can
be harnessed for use in marketing applications.
- To
illustrate the application of marketing principles in a wide
range of organizational contexts.
Benefits
- Gaining
this qualification will begin to open doors that before seemed
impossible
- Take
your first steps on the pathway to a successful career in marketing
- Add
value to your job by understanding the basic marketing tools
- Maximise
on your professional development: study while working
Qualification
Modules
- The
Tools of Marketing
- Marketing
and the Changing Environment
- Marketing
in Context
- Understanding
Customers
Entry
Criteria
- Over
17 years of age
-
No previous experience or knowledge of marketing is needed to
join the course.
Deadline
No
deadline - enroll at any time depending on course start dates.
Assessment
Assessment is through an online
multiple choice examination and two written reports.
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